Pixelkiez — Web Design Berlin | Websites at a Fixed Price

01 — The situation

The website is rarely the problem.

It is the path leading up to it: whatever arrives unfiltered has to be sorted by hand. That is exactly where we start.

Unsorted, every enquiry costs the same amount of time Ordered, the path is defined

Where it goes wrong

Everything lands in the same inbox.
Repeat prescriptions, price questions and real jobs all arrive indistinguishable from one another.
What could be settled in advance gets settled by phone.
The same question three times a day, by hand every time.
The website only describes the business.
It informs, but it takes no work off your hands.

What we build

A guided path before contact.
The structured initial enquiry asks exactly what you need in order to reply.
Requests arrive pre-sorted.
Request triage, project configurator or booking path, depending on the industry.
The website takes on part of the work.
Appointments, applications and reservations all run along a defined path.

02 — Services

Four service areas. One system.

Each area can be booked on its own and feeds into the next. The binding fixed price is set after the diagnosis, with scope and exclusions.

Web design & redesign

The foundation: a website that converts.

Strategy, design and engineering. Mobile-first, fast, legally sound, with at least one measurable enquiry or appointment path.

One-page website
Business website
System website
Redesign

Recruiting & applications

Staff through your own website.

Career pages per target role plus the 60-second application: mobile, no cover letter, no PDF upload, no sign-up.

Recruiting system
Google for Jobs setup
Landing page sprint

SEO

Getting found: engineering, content, location.

The technical foundation is part of every project. Content, location signals and an active review process build on top of it.

SEO foundation
SEO expansion
Local SEO

GEO & agent readiness

Visible when customers ask the AI.

Structured data, quotable fact blocks and identical listings in the places where ChatGPT, Perplexity and Copilot source their answers.

GEO audit
GEO setup
Agent readiness

03 — Industries

Five industries. Five specific bottlenecks.

We don't work for everyone. We work for businesses in Berlin and across Germany whose bottleneck we already know, and we name it before you have to ask.

Medical practices & dental care centres

Fewer phone calls, better appointments

We do not replace Doctolib, we build the guided path in front of it. A request triage intercepts repeat prescriptions, test-result queries and routine questions before they reach the phone; your booking tool remains the final scheduling engine.

The same applies to psychotherapy practices: the structured initial enquiry clarifies statutory or private insurance or self-pay, preferred therapy method and current capacity in advance. Plus self-pay landing pages per treatment with process, costs and trust-building (compliant with the German Healthcare Advertising Act), a review process, local and AI visibility, and assistant-staff recruiting with the 60-second application.

Measurable

Call reduction · online booking rate · share of well-matched enquiries · applications

Hotels

Direct booking instead of up to 25% commission

A clear direct-booking path into your existing booking engine, offer and occasion pages, plus event and conference forms that ask for party size and budget.

Plus agent readiness: AI travel assistants should be able to recommend your property directly, not by way of the platform.

Measurable

Direct booking rate · commission saved · cost per booking · event enquiries

Construction & skilled trades

Well-matched jobs, new staff

Named project configurators such as “Your heat pump in 5 steps” or “Bathroom renovation configurator” capture project type, scale, time frame, budget range and plan or photo upload. An enquiry can therefore be costed the moment it arrives, and small enquiries without substance never reach the inbox in the first place.

Plus separate recruiting funnels for site-based roles (mobile, 60 seconds) and site management, career pages with Google for Jobs, and reference project pages per service area. The modern presence also acts as a credibility signal for property managers, architects and commercial clients.

Measurable

Share of qualified enquiries · average project value · quote rate · applications

Hospitality

Full tables without up to 30% platform fees

Your own reservation system with reminders, a real HTML menu that Google and AI assistants can read, no more pinch-zooming a PDF, plus event and catering journeys for company parties and weddings that ask for party size and budget.

Plus voucher pages that bring in revenue outside the season too.

Measurable

Direct reservations · no-show rate · voucher, event and catering revenue

Startups

From pitch deck to a presence that holds up

A presence that stands up to customers and investors alike: a clear value proposition instead of buzzwords, one landing page per audience, and an enquiry path whose completion rate can be measured from day one.

Plus a foundation that grows with you: clean tracking, career pages for your first hires, and discoverability in AI search before competitors claim it. A fixed price instead of open-ended agency hours, so your runway stays predictable.

Measurable

Enquiries per audience · completion rate · cost per enquiry · applications

04 — Diagnosis

The project check.

Three questions, one assessment. We then hand your selection over to the quick contact form pre-filled, all you type is your name.

01Industry

Which industry are you in?

02Topic

What is your biggest issue right now?

03Time frame

What time frame are you thinking of?

05 — Packages

Three ways in.

Most enquiries begin with one of these three sentences. There is a defined entry point for each.

Visibility package

„We are not being found.“

Website check or redesign
SEO expansion
Local SEO
GEO setup

Entry via the GEO and visibility audit.

Recruiting package

„We get no new applicants.“

Recruiting system
60-second application
Google for Jobs setup
Recruiting support

Free quick check in the initial consultation: we test your application journey live on a phone.

Launch & redesign package

„Our website is outdated or does not exist yet.“

One-page or business website, or a redesign
SEO foundation
Basic GEO setup
Google Business Profile

The fastest route to a presence that carries its weight again.

06 — Process

Six steps, six gates.

Every step ends with a verifiable result. Only then do we move on, so you always know where the project stands.

01Diagnosis

Project check or audit: your business problem in numbers.

Baseline documented

02Concept & quote

Target picture, module selection, fixed price with scope and exclusions.

Quote signed

03Design

Structure, content, design, a maximum of two revision rounds.

Design approved

04Build

Development, systems and tracking on a staging environment.

Functionality proven

05Launch

Quality check, go-live, handover training, handover documentation.

Sign-off granted

06Measurement & operation

30-day review against the baseline, then ongoing support.

Result evidenced

07 — In detail

The problems we solve.

Six areas where businesses regularly get stuck, and what we build to address each one.

A website is finished when it has a measurable path to an enquiry, not when it looks good.

Strategy, design and engineering happen in one go: mobile-first, with a load-time budget, legally sound, with clean tracking and at least one enquiry or appointment path whose completion rate can be measured. Legal notice, privacy policy and consent are technically part of the foundation, not an add-on item.

We build one-page sites for businesses with exactly one goal, full business websites with information architecture and a design system, and system websites in which a request triage, a project configurator or a booking path works together with your existing third-party system.

One-page · business website · system website · redesign

A redesign must not cost you rankings.

The most common damage in a relaunch happens not in the design but in the structure: old addresses disappear without replacement, content is merged, search engines lose the trail. That is why every redesign we do begins with an inventory analysis and ends with a redirect plan.

Existing content is migrated rather than reinvented, every previous address gets a destination, and Search Console accompanies the move. Whatever was found before is still found afterwards.

Inventory analysis · content migration · redirect plan

Getting found has three parts: engineering, content, location.

The technical foundation of structure, metadata, indexability, load time and Search Console is part of every website project and is not billed separately. The expansion builds on it: keyword and search-intent analysis, dedicated service and topic pages, internal linking, a content plan.

For businesses with a catchment area, local SEO is added: Google Business Profile, location pages, consistent directory listings and an active review process with a response guide. We give no ranking guarantees and promise no number one spot, we agree targets, measure and report.

SEO foundation in every project · expansion · local SEO

Anyone optimising only for Google in 2026 loses the customers who put their question to an AI.

GEO stands for discoverability in generative search systems. ChatGPT draws primarily on the Bing index including Bing Places, Google AI Overviews on the Knowledge Graph and Google Business Profile, Perplexity additionally on review platforms. These are precisely the sources we bring to an identical, machine-readable state.

This includes industry-specific structured data as JSON-LD, quotable fact blocks instead of marketing phrases, NAP-identical listings on Google Business Profile, Bing Places and Apple Business Connect, permissions for AI crawlers and an llms.txt. Agent readiness goes one step further: open service and pricing information and contact paths without technical hurdles, so that an AI agent can compare and refer as well.

GEO audit · GEO setup · agent readiness

More enquiries do not help if the wrong ones are among them.

We build the guided path before contact. A structured initial enquiry asks exactly what you need in order to reply: for practices the reason for the visit, for construction and trades the project type, scale and time frame, for hotels and hospitality the party size and occasion. Whatever is settled in advance no longer needs a phone call.

The quick contact form makes do with five fields and is filled in under 60 seconds, with no captcha puzzles. What gets measured is not the number of enquiries but the share of well-matched ones, and the time an enquiry costs to handle.

Part of every system website · metrics: share of well-matched enquiries, handling time

Your own website is the cheapest application channel a business has.

Career pages per target role instead of one catch-all page, plus the 60-second application: mobile, no cover letter, no PDF upload, no sign-up. Most applications are not abandoned for lack of interest, but because of the form.

Through data markup your vacancies additionally appear in the Google Jobs block, with no advertising cost. We report applications per month, cost per application and the form abandonment rate.

Recruiting system · 60-second application · Google for Jobs

08 — FAQ

What businesses want to know beforehand.

What does a website from Pixelkiez cost?

We name the binding fixed price after the diagnosis. It depends on scope and system depth, with no hidden items. Request it through the contact form and you will have it within one working day.

Does Pixelkiez offer paid advertising management?

No. Paid advertising management (Google Ads, Instagram/Meta Ads), social media community management, branding as a standalone service, native app development and bespoke automation pipelines are not part of the portfolio.

What does a website from Pixelkiez cost?

We name the binding fixed price after the diagnosis. It depends on scope and system depth, with no hidden items. Request it through the contact form and you will have it within one working day.

Does Pixelkiez offer paid advertising management?

No. Paid advertising management (Google Ads, Instagram/Meta Ads), social media community management, branding as a standalone service, native app development and bespoke automation pipelines are not part of the portfolio.

What does a website from Pixelkiez cost?

We name the binding fixed price after the diagnosis. It depends on scope and system depth, with no hidden items. Request it through the contact form and you will have it within one working day.

Does Pixelkiez offer paid advertising management?

No. Paid advertising management (Google Ads, Instagram/Meta Ads), social media community management, branding as a standalone service, native app development and bespoke automation pipelines are not part of the portfolio.

What does a website from Pixelkiez cost?

We name the binding fixed price after the diagnosis. It depends on scope and system depth, with no hidden items. Request it through the contact form and you will have it within one working day.

Does Pixelkiez offer paid advertising management?

No. Paid advertising management (Google Ads, Instagram/Meta Ads), social media community management, branding as a standalone service, native app development and bespoke automation pipelines are not part of the portfolio.

What does a website from Pixelkiez cost?

We name the binding fixed price after the diagnosis. It depends on scope and system depth, with no hidden items. Request it through the contact form and you will have it within one working day.

Does Pixelkiez offer paid advertising management?

No. Paid advertising management (Google Ads, Instagram/Meta Ads), social media community management, branding as a standalone service, native app development and bespoke automation pipelines are not part of the portfolio.

What does a website from Pixelkiez cost?

We name the binding fixed price after the diagnosis. It depends on scope and system depth, with no hidden items. Request it through the contact form and you will have it within one working day.

Does Pixelkiez offer paid advertising management?

No. Paid advertising management (Google Ads, Instagram/Meta Ads), social media community management, branding as a standalone service, native app development and bespoke automation pipelines are not part of the portfolio.