Service
Web design & redesign for companies
A company website should do more than look modern. It has to make your offering easy to understand, appear professional, work soundly on the technical side and lead visitors deliberately to the next step.
Pixelkiez develops new company websites and modernises existing ones – from information architecture through UX/UI to technical implementation.
When the website no longer matches the company.
Many companies keep developing while their website stays at an older state.
- Services are not understood quickly enough.
- The website looks less professional than the company itself.
- Mobile use and navigation are weak.
- Changes become technically harder and harder.
- Existing visibility should not be put at unnecessary risk during a relaunch.
Redesign or new build?
Not every existing website has to be rebuilt from scratch. The decision rests on the technical foundation, not on the age of the design.
A redesign on the existing basis can make sense when:
- the CMS and technical foundation are stable
- the URL structure and content basically work
- the main problems lie in UX, design and communication
A new build becomes the sensible choice when:
- the technical basis is outdated or hard to maintain
- extensions become disproportionately expensive
- there are security or compatibility problems
- the existing architecture blocks new requirements
- the company is fundamentally repositioning itself
Structure before surface.
Before we design, we settle five questions. The visual design comes after that.
- Which pages are genuinely needed?
- Which information has to be understood first?
- Which services take priority?
- Which search and user intentions are in play?
- Which action should the visitor take?
UX, performance and accessibility belong together.
Professional web design does not end at colours and typography. Depending on the project, we take into account:
Design and use
- a clear visual hierarchy
- responsive use on desktop, tablet and smartphone
- navigation that is easy to follow
- clean interaction states
- stable layouts
Technology and operability
- image and resource optimisation
- sensible Core Web Vitals fundamentals
- a logical heading structure
- keyboard operability
- visible focus states
- correctly labelled forms
Accessibility is treated not only as a legal topic here, but as part of good usability.
Legal obligations do depend on the specific company and use case, however, and may need to be assessed separately.
Relaunch with a structured SEO migration.
A relaunch can affect existing visibility. That is why, depending on the project, we check before launch:
- existing URLs
- relevant content
- Search Console data
- internal links
- canonicals
- sitemap
- necessary 301 redirects
At launch, indexability, redirects and technical blocks are checked. Afterwards, technical errors, 404 pages and indexing problems are monitored.
What Pixelkiez takes on.
Depending on the project, these building blocks are part of it:
Concept and design
- Strategy & site structure
- UX/UI design
- Contact and enquiry paths
- Handover and documentation
Implementation and technology
- responsive development
- performance optimisation
- technical SEO foundation
- relaunch and migration planning
- structured data
Redesign or new build?
We first look at which parts of your existing website can sensibly be carried over and where a rebuild is the more economical route.
Related services.
SEO, GEO & AI visibility
What classic SEO, GEO and AI visibility each ask — and how much of that can actually be measured.
Conversion & digital features
Enquiry paths, appointments and integrations that simplify real-world processes instead of creating extra work.
Care & ongoing development
Operation, technical maintenance and agreed changes after launch.